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Chad Womack is an accomplished marketing leader with nearly 20 years of experience driving integrated strategy and impactful digital campaigns for top brands. As Director of Marketing at Dun & Bradstreet, Chad oversees a multi-million dollar marketing budget and leads high-performing teams to acquire new customers and accelerate growth globally.

Instrumental in expanding and reinventing marketing capabilities, Chad built Dun & Bradstreet’s first in-house agency delivering award-winning campaigns that doubled lead conversions year-over-year. He also pioneered their use of account-based marketing and modern demand generation platforms – helping increase sales pipeline contribution 30% above target.

Earlier at LexisNexis and Elsevier, Chad led strategic planning for new SaaS products and services while also heading up product marketing initiatives for several market-leading B2B information solutions like MarketTrack, Cortellis, and Comintelli Intelligence. His go-to-market strategies and innovative adoption programs directly fueled triple-digit subscriber growth.

Recognized for his digital marketing and analytics prowess, Chad is a sought-after speaker at industry events like SiriusDecisions Summit, DemandCon, and various DMA and Marketo conferences. He holds an MBA from Florida State University focused on Marketing and Statistics along with a Bachelor’s in Business Management.